Blocasa Branding, Blocasa Identidade Visual



A new Logo and Company image has been designed by Studio A+L´ for Blocasa, an established Construction Material Fabricator and Supplier in the Sorocaba region of São Paulo, Brasil.

The existing company colour of Yellow has been replaced with a vibrant Green, to reflect the companies directive in producing environmentally beneficial products and the implementation of sustainable methods of fabrication. The existing blue has been deepened to reflect the maturity and stability of the 37 year old company.

A bold typeface has been used to evoke strength and confidence in their products, with ‘corner marks’ that reference the geometric concrete products fabricated by the company. The ‘corner marks’ are able to be extracted from the logo and used in various applications as borders or margins, to reinforce the company’s identity.